Berjaya Times Square Twin P6.67 Outdoor LED Pylon Signage Installation: Turnkey Engineering, DBKL Licensing & Digital Advertising Solution

To maximize commercial visibility and create dynamic new advertising revenues, Berjaya Times Square appointed V-Series to deploy a premium outdoor digital solution. This project involved the turnkey engineering and installation of two high-performance P6.67 Outdoor LED Pylon Signages, with 1,728mm (W) x 4,320mm (H) dimension each. Strategically positioned at the mall’s key traffic arteries —one facing the high-velocity Jalan Imbi road and the other anchoring the main entrance drop-off lane—these pylons serve as high-visibility digital directories.

The primary objective was to elevate brand awareness for mall tenants, broadcast upcoming retail events, and open a highly lucrative, continuous advertising revenue stream for the property management. As the turnkey solution provider, V-Series executed the entire project lifecycle, managing everything from foundational engineering and DBKL advertising licensing to certified Professional Engineer (PE) structural endorsements and finalized digital deployment.

Project Insight

Installing free-standing digital displays in a busy commercial area requires careful planning and strict operational control. The installation areas were located at key high-traffic zones, including the main drop-off lane and the sidewalk along Jalan Imbi. To avoid disrupting mall operations, hotel guests, pedestrians, and nearby traffic, V-Series carried out all major installation works during nighttime hours.

Heavy lifting, steel structure installation, cladding works, and LED screen assembly were scheduled within a controlled night-shift period. High-reach skylifts were used to safely install and secure the LED panels around the driveway area. This approach ensured that the site remained clean, safe, and fully accessible before daytime business operations resumed. By limiting noisy construction activities and heavy machinery usage to off-peak hours, V-Series was able to protect the overall customer experience while maintaining public safety throughout the project.

In addition, V-Series managed all key preparation works internally, including foundation planning, structural engineering, and utility coordination. The team also handled the DBKL advertising license applications and obtained certified Professional Engineer (PE) structural approvals in-house, allowing the project to move efficiently from planning to installation without unnecessary delays often associated with urban development projects.

The Solutions

• Deployed with P6.67 outdoor fine pixel LED display boasting an ultra-high brightness capability of up to 10,000 nits. This industrial-grade luminance ensures the screen maintains crisp, uncompromised visual dominance even under the harsh glare of direct sunlight.

• Built to withstand Malaysia’s volatile climate, the displays feature rugged IP66-rated waterproof and dustproof LED cabinets, guaranteeing stable long-term performance.

• The display utilizes a premium architecture featuring a specialized aluminum module chassis and a matching structural panel frame designed to accelerate heat dissipation. By integrating a dedicated heat sink design directly into both the module chassis and the power supply unit, thermal dissipation is improved considerably, allowing the system to maintain optimal operating temperatures efficiently..

• Integrated with V-Series proprietary CLOUD Content Management System – VigitSIGN. This platform grants the Berjaya Times Square management team sophisticated, centralized control over real-time content scheduling, comprehensive device health diagnostics, and automated analytical data reporting.

The Result

The successful deployment of the twin P6.67 LED Pylons has successfully transformed the exterior perimeter of Berjaya Times Square into a highly engaging, revenue-generating media asset. Backed by full DBKL advertising compliance and certified Professional Engineer (PE) structural endorsements, the pylons stand as a testament to V-Series’ ability to deliver clean, highly reliable, and commercially vital digital solutions.

Mall tenants now enjoy prime front-facing exposure, while property management possesses a flexible, future-proof platform optimized to scale their outdoor advertising yields for years to come.