Reconstructing Big Tree’s Dilapidated Outdoor LED Billboard With Energy-Efficient Display Technology

Digital Out-of-Home (DOOH) advertising has experienced rapid growth over the past two decades, becoming a key channel for brands seeking high-impact, large-scale audience engagement. Unlike traditional static billboards, DOOH digital billboards enable dynamic content delivery, real-time updates, and broader audience reach. As a result, demand for outdoor LED billboards in Malaysia continues to rise as businesses recognise the strong ROI and visibility offered by outdoor LED display solutions.

However, many outdoor LED displays installed over the past five years were built using low-quality LED chips, low refresh rate driver ICs, and conventional iron cabinet structures. These outdated components often lead to frequent breakdowns, inconsistent display performance, and costly maintenance. In addition, such systems typically consume high levels of electricity, significantly increasing operational costs and reducing overall advertising efficiency.

As a leading LED display supplier in Malaysia, V-Series understands the growing need for energy-efficient and sustainable LED display solutions. To address these challenges, V-Series has developed advanced outdoor LED display systems capable of reducing energy consumption by up to 30%, while delivering superior brightness, durability, and long-term reliability.

Big Tree, a leading DOOH media owner in Malaysia, operates a wide network of outdoor digital billboards across prime locations. One of their large-format outdoor LED displays, located along the LDP Highway, had become severely dilapidated due to aging components and insufficient maintenance. To restore performance and improve efficiency, Big Tree engaged V-Series to reconstruct and replace a 227.74 square metre outdoor LED billboard with a modern, high-performance solution.

After a detailed consultation, V-Series identified the client’s key requirements: a durable, weather-resistant outdoor LED display, reduced maintenance needs, and improved energy efficiency for long-term cost savings. Based on these objectives, V-Series recommended its next-generation energy-saving outdoor LED display solution, designed for high brightness, stable performance, and simplified maintenance.

Through close collaboration between both teams, the entire project—from consultation and system design to installation and commissioning—was successfully completed within approximately one month.

Project Insights & Challenges

During the initial site visit, the V-Series team identified that the outdoor LED display was in severely deteriorated condition. A significant number of LED pixels were damaged, while both the LED cabinets and distribution box (DB box) showed clear signs of water leakage. These issues led to frequent system failures and unreliable performance. Additionally, the low refresh rate resulted in unsmooth visuals and poor content playback, reducing the overall effectiveness of the DOOH advertising display.

To gain a deeper understanding, V-Series conducted a comprehensive technical inspection of the outdoor LED billboard system. The assessment revealed that the supporting steel structure had weakened over time, posing potential safety risks. To ensure long-term reliability and structural integrity, V-Series proposed a complete structural strengthening solution as part of the upgrade.

Upon client approval, the project commenced with the dismantling of the existing LED cabinets, substructure, and ACP finishing. The main structure was reinforced to meet safety and durability standards, followed by the installation of a new substructure and V-Series’ latest P10 outdoor LED display solution. The upgrade was completed with modern, weather-resistant ACP finishing, complemented by integrated neon LED light strips to enhance visibility and aesthetic appeal.

Given the scale of the project—covering a 227.74 square metre outdoor LED billboard—heavy machinery such as skylifts and cranes were required on-site. However, the installation presented logistical challenges due to high traffic flow and limited working space along a busy road junction. To address this, the V-Series project team coordinated closely with local authorities to implement proper site access planning and temporary road closures, ensuring safe and efficient execution.

Weather conditions also posed a significant challenge, as the project took place during the rainy season. Frequent rainfall disrupted installation progress, requiring the team to optimise clear-weather windows and accelerate work schedules to stay on track.

Prior to project completion, V-Series carried out full system inspections, multiple rounds of LED screen configuration, calibration, testing, and commissioning to ensure optimal performance, stability, and display quality. Despite the challenges faced, the outdoor LED display refurbishment project was successfully completed and delivered to the client in mid-June 2022.

The Solution

V-Series deployed its latest P10 Top-Notch Outdoor LED Display, covering a total area of 227.74 square metres, engineered specifically for high-impact DOOH advertising in Malaysia. Built for durability and long-term performance, the display is equipped with IP66-rated waterproof protection on both the front and rear, ensuring reliable operation in harsh outdoor environments, including heavy rain and extreme weather conditions.

Designed to deliver superior visual performance, the display features high brightness of up to 6000 nits and a high refresh rate of up to 3840Hz, ensuring crystal-clear, flicker-free content with excellent visibility—even under direct sunlight. This significantly enhances audience engagement and maximises advertising effectiveness for outdoor digital billboards.

The system incorporates an advanced cableless LED module design, providing stable power and data transmission across all modules. This not only improves system reliability but also simplifies installation and reduces maintenance complexity. As a result, the client benefits from lower labour requirements, reduced downtime, and overall cost savings in long-term operations.

In addition, the optimised power management system ensures precise electricity distribution to LED chips, reducing overall energy consumption by more than 30%. This delivers immediate operational cost savings while supporting environmentally sustainable LED display solutions.

To complete the solution, the display is powered by V-Series’ proprietary VigitSIGN content management system (CMS)—a fully secure, cloud-based platform. This enables the client to remotely manage content with ease, including real-time updates, content scheduling, and layout customisation from anywhere at any time.

Integrated with VigitCLOUD, the platform also provides comprehensive data analytics and reporting tools, allowing advertisers to track performance and make informed, data-driven decisions to optimise their DOOH advertising campaigns.

The Execution

Dismantling Old Aluminum Composite Panel (ACP), LED Cabinets and Sub-Structure

By arranging road closures, the problem of space limitation can be effectively solved, so as to free up more space for the skylift and crane during the demolition process. Various safety precautions have been taken by our professional team, ensuring the project was conducted in a safe site environment. With support from the relevant authorities and the high cooperation of our professional team, the dismantling process of the old structure and LED cabinets only took less than a week.

Main Structure Strengthening and Installation of New Sub-Structure

V-Series strives to deliver quality construction to ensure the stability and durability of the outdoor LED display. Hence, the main structure of the outdoor LED display was strengthened by using high quality strengthening steel, followed by reconstructing and installing new sub-structures to improve the structural integrity.

Installation of Top-Notch Outdoor LED Screen & Ventilation Fan

The high-performing V-Series P10 Outdoor LED Screen is powered by 300A DB Box, promising reliable and stable electricity connection of 24 hours a day, 7 days a week. In addition, V-Series industrial-grade ventilation fans were installed at the bottom of the outdoor LED display, providing faster heat dissipation on the LED screens.

Installation of Modern and Durable ACP Finishing with Hidden Neon Lights

Entering the final stage of the installation process, a specially designed ACP finishing with hidden neon lights was installed around the LED display to produce a seamless frame that surrounds the
LED display.

The Result

The 227.74 meter-square outdoor LED display located beside one of the busiest highways – LDP highway is now successfully reconstructed and replaced with V-Series’ Outdoor LED Screen. It is now live displaying high-definition visual and video advertisements from different brands, attracting around 400 thousand of audience’s attention per day. Undoubtedly, this brings the opportunity to generate great advertising revenue for the client.

With the empowerment of V-Series self-developed Content Management Software – VigitSIGN, it has enabled the client to update, manage, and schedule their content remotely, not to mention monitoring the health performance of the outdoor LED display remotely too. Providing them maximum flexibility in content management without any difficulties as V-Series guaranteed that the system is very user-friendly to everyone.

The latest energy-saving Top-Notch Outdoor LED Screen manufactured by V-Series is expected to be the first choice of DOOH media owners and other outdoor LED display investors as V-Series foresee products with energy-saving features will be a trend and significant consideration in the coming years.