Liven Up The Indoor LED Display at Berjaya Times Square KL With Professional AV Solutions

The application of indoor LED displays in shopping malls has risen in recent years due to the great brand exposure it could bring to advertisers. When visitors walk or rest in the mall, the advertisement on the LED screen may arouse the direct interest of the visitors, leading to the demand for instant consumption in the mall. Besides, LED displays could beautify or modernize the mall’s interior design too. However, with the technological advancement in this digital era, visual advertising alone is no longer attractive to the audience compared to the past. Hence, different type of LED displays has been invented to cater for the market needs, such as 3D LED display and transparent LED display.

V-Series realized that combining both audio and visual will be the key to boost up engagement among the target audience as studies show that people are more likely to stay focused on the content when it has a sound effect or music. Therefore, V-Series has integrated the professional audio system into its latest indoor LED solution and successfully deployed the first Professional Audio Visual (AV) Solution at Berjaya Times Square Mall, located in the heart of Kuala Lumpur City. Underlying all the challenges faced, V-Series has completed the project and live at the end of October.

Project Challenges

V-Series’ first Pro AV Solution deployed at Berjaya Times Square Mall comes with a 74.75 meter-square large P4 Premium Indoor LED and also a set of professional line array speakers that creates outstanding sound experiences. It has been installed at the center court of the shopping mall where most people crowded, aiming to catch the attention from time to time.

The critical location for the placement of the indoor LED display was the biggest challenge V-Series encountered during the installation process. Upon the client’s requirements, the large indoor LED display will need to be installed on the wall from level 3 to level 5. However, due to the tight project timeline, scaffolding was not used during the installation. This was in consideration of the fact if scaffolding is used, there will be many procedures involving different parties and hoarding will also be needed to cover all working areas, resulting in extra time and cost in the project. Hence, V-Series professional project and technical team have to seek alternative methods and solutions to install the LED display. Thanks to the super lightweight and ultrathin Premium Indoor LED Screen, the team was able to install the LED display easily through the stacking installation method.

In fact, it is the first Pro AV Solution that V-Series deployed, and different research work has been done to ensure that the best AV performance can be achieved. Certainly, the screen and sound are configured and tested to ensure the ultimate performance.

Image: Installation of ground structure support

Image: Easy installation of V-Series’ Premium Indoor LED Screen from the back

The Solutions

V-Series P4 Premium Indoor LED Display with a total size of 74.75 meter-square is equipped with 1000 nits high brightness and 3850Hz high refresh rate, displaying Full HD dynamic content for a powerful impression to draw customers’ attention once they step into the shopping mall. Besides, it is super lightweight and thin with only approximately 61mm thick per cabinet and this has offered easy installation and maintenance for the team, making it more efficient during the process. The screen also comes with a super flat and zero-gap design, providing a seamless viewing experience to the audience.

A set of ultra-compact line array column speakers that provides high performance of long throw and dispersion of sound quality, with a minimal and low eye impact design. Besides, the speakers are matched with a set of compact but highly performing passive subwoofers and also a 4-channel high-efficiency amplifier that could be remotely programmable through an ethernet connection.

Powered by V-Series self-developed content management software, VigitSIGN, a 100% secure cloud-based solution whereby the client is allowed to perform content updates, layout redesigns, content scheduling, and remote monitoring anytime and anywhere. Besides, extensive data reporting can be accessed through VigitCLOUD too for helping clients to make data-driven decisions.

The Results

The 74.75 meter-square indoor LED display with the high-performance audio system was successfully deployed at Berjaya Times Square Mall, one of the famous lifestyle shopping malls in Kuala Lumpur. Thanks to the integration of V-Series’ Premium Indoor LED Screen and professional sound system that was imported from Italy, the indoor LED display is now live displaying high-definition visual and video advertisements from different brands with enveloping sound and music effects, benefiting the clients and advertisers in maximizing their marketing efforts. Besides, the process of content management has been simplified and more efficient through the empowerment of dedicated signage software, VigitSIGN, which was developed in-house by V-Series professional software engineers.

With the help of V-Series PRO AV Solutions, Berjaya Times Square Mall is able to garner more than 2.5 million audience attention each month, increasing the engagement between the advertisers and mall visitors by effectively pushing the brand advertisement in a creative way.