DOOH advertising has become more and more popular in the past two decades. Beyond targeting, DOOH digital billboards can often provide advertisers access to a mass audience. Hence, the demand for outdoor LED billboards is increasing as businesses realize they could gain favourable outcomes by advertising on outdoor LED Displays.
However, many of the outdoor LED displays that had been built or installed in the past 5 years were using the low-end led chip, low refresh rates driver IC and traditional types of iron LED cabinets. This causes regular maintenance with high maintenance costs and most of the time it may cause a big loss in investment due to frequent breakdowns. Besides, this type of lowend LED product consumes very high electrical power, resulting in a very high cost of advertising. V-Series, as one of the market leaders in the LED displays industry, is aware of the importance of having sustainable display solutions that come with an energysaving feature in the market. Hence, V-Series invented Top-Notch Outdoor LED Displays that could save energy by up to 30%.
Big Tree, the leading DOOH advertising media owner in Malaysia, has gumerous outdoor led displays located in different places. One of their outdoor LED display which is located beside LDP Highway was dilapidated, probably due to a lack of regular maintenance. Hence, they approached V-Series to help them to reconstruct and replace the 227.74 meter-square outdoor LED display with our latest LED Display solution.
After V-Series listened to the client’s concerns, V-Series deeply understand that what the client needed is a sustainable signage solution that is durable and weather resistant and easy maintenance for long-term usage. Therefore, V-Series’ Top-Notch Outdoor LED Display which is energy-saving with easier maintenance was highly recommended in this case. With the team’s close cooperation from both parties, the whole project took approximately 1 month only from consultation to successful installation
Project Insight
When the V-Series team had the first site visit to the location of the outdoor
LED display, it came to their attention that the display was in very bad condition. Many of the LED pixels were damaged, LED cabinet and the DB box had water-leakage problems too which causes the outdoor LED display breakdown frequently. Besides, due to the low refresh rate, the content displayed on the screen was not smooth and attractive, resulting in inefficient advertising.
To further investigate the condition of the outdoor LED display, V-Series professional team executed a total checkup on the outdoor LED display and found that the strength of the supporting structure has weakened.
Therefore, V-Series proposed to have structure strengthening on the main structure to safeguard the structural integrity of the outdoor LED display.
V-Series kick-started the project upon the client’s agreement by dismantling the old LED cabinets, the substructure, and the ACP finishing, then strengthening the main structure. Hereafter, installation of new substructures and V-Series latest P10 Top-Notch Outdoor LED. Lastly, modern and durable ACP finishing with a neon LED light strip surrounded the outdoor LED display.
A full inspection and multiple rounds of screen configuration, testing, and commissions were done before handing it over back to the client, ensuring the stability and ultimate performance to be delivered. Underrated by all the challenges, V-Series accomplished this LED display refurbishment project and was finalized in mid of June
Challenges
- Limited Construction Space
In order to dismantle the 227.74 meter-square large outdoor LED display, a skylift and crane were required on site. lowever, with the busy car passing by and confined road junctions that limit the construction space, it becomes one of le challenges to the V-Series team during the dismantling and installation process. To overcome it, the V-Series project team recognized the need to work out through site access planning with relevant authorities for road closure. - Change of Weather
In was in the rainy season during the reconstruction process, and it rained every once in a while, which made the team unable to continue the work progress. Therefore, when the weather is clear, the team has to grasp the time and speed up the reconstruction and installation progress so that the project can be done and handed over to the client on
The 227.74 meter-square outdoor LED display located beside one of the busiest highways – LDP highway is now successfully reconstructed and replaced with V-Series’ Top-Notch Outdoor LED Screen. It is now live displaying high-definition visual and video advertisements from different brands, attracting around 400 thousand of audience’s attention per day. Undoubtedly, this brings the opportunity to generate great advertising revenue for the client.
With the empowerment of V-Series self-developed Content Management Software – VigitSIGN, it has enabled the client to update, manage, and schedule their content remotely, not to mention monitoring the health performance of the outdoor LED display remotely too. Providing them maximum flexibility in content management without any difficulties as V-Series guaranteed that the system is very user-friendly to everyone.
The latest energy-saving Top-Notch Outdoor LED Screen manufactured by V-Series is expected to be the first choice of
DOOH media owners and other outdoor LED display investors as V-Series foresee products with energysaving features will be a trend and significant consideration in the coming years.
